Approov is an app authentication software created by Critical Blue. The brief was to create the branding for Approov (20/20 Productions formulated the name as well as providing the branding service), as well as creating a website, PPTX and Word Templates, branded screen cleaners, set of icons, explainer video and infographics. As well as providing these elements, the brand guidelines also needed to be written and supplied so that the Approov team could amend the website themselves in the future.